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Spread the word about the Underwear Rule! The NSPCC has launched the second phase of the Underwear Rule campaign, designed to encourage and empower parents of 5-11 year olds to talk to their children about keeping safe from sexual abuse. The Underwear Rule is an easy way to teach children that their body belongs to them and to talk to a trusted adult if they ever feel scared or upset.

Commencing on 13th January, the next stage of the campaign will seek to reach even more parents, increasing their confidence and knowledge in how to approach this tricky subject in an age appropriate way using the Underwear Rule.

NSPCC research shows that the proportion of parents who had spoken to their children about keeping safe from sexual abuse rose significantly from 46%, before the first phase of the campaign last summer, to 64% afterwards. They now want to build on that progress and reach even more parents, giving them the tools to have simple conversations with their children about keeping safe from abuse.

Ensuring that parents and carers teach their children the Underwear Rule, and that keeping safe from abuse – like the Green Cross Code – becomes an integral part of parents’ conversations about safety with their children, is vital in the fight against child abuse.

For further information please view the Underwear Rule materials:

Listen out for radio adverts and keep an eye on digital activity.